I am a multi-disciplinary product designer with a focus of delivering beautifully crafted design solutions with a user-centric and technical-minded approach.
I use strategic assessment of services and products to identify areas with potential for improvement or development and I drive forward implementation using Agile methodologies.
Madeleine Ivey
Creating beautiful designs built with strategy
Explore my skills
Throughout my career, I have been lucky enough to help some big brands such as Sky, Vodafone and NatWest develop their offerings, while also getting the opportunity to nurture smaller brands to success.
If you are looking for a specific range of skills, use the categories below to explore relevant examples of my work.
BRANDS
Projects
Improving experience with Service Design
I have been driving forward Service Design as a work stream within NatWest.
A methodology which assesses a service from start to finish looking at people, infrastructure, communication and material components of a service to add value through improving customer interactions and experience.
