I am a multi-disciplinary product designer with a focus of delivering beautifully crafted design solutions with a user-centric and technical-minded approach.
I use strategic assessment of services and products to identify areas with potential for improvement or development and I drive forward implementation using Agile methodologies.
Madeleine Ivey
Creating beautiful designs built with strategy
Explore my skills
Throughout my career, I have been lucky enough to help some big brands such as Sky, Vodafone and NatWest develop their offerings, while also getting the opportunity to nurture smaller brands to success.
If you are looking for a specific range of skills, use the categories below to explore relevant examples of my work.
BRANDS
Projects
Improving experience with Service Design
I played a key role in the introduction and expansion of a Service Design approach within NatWest’s Commercial & Institute Digital Design team.
The aim was to embed user-centric thinking across the customer lifecycle, build new capabilities, and establish Service Design as a strategic workstream.
